THE MAJORITY SAYS
"The Swedish winter is our main inspiration. The cold, the darkness and the snow storms that howl outside while we stay indoors and warm ourselves by the fire."
From the cold north ome warm atmospheres, exquisite lulling soundscapes and vocal harmonies that seem to open up an inner landscape in which both melancholic mists and the euphoria of unexpected sunshine have their place
And when THE MAJORITY SAYS go into the studio to record their songs, then it's usually the Kingside studio in the middle of the Swedish forest. According to the band, it's the only place where a "definite magical atmosphere creates an equally magical sound", which contributes to the Linköping sextet's likewise dense atmospheric sound. In the midst of the sometimes mystically dark and sometimes optimistically driven soundscape that combines catchy pop melodies with clever hooks, the beautifully delicate voice of singer Hanna Antonsson glows with a mix of fragility and strength. In May 2014, THE MAJORITY SAYS present a full-length album full of multi-layered and diverse songs.
THE MAJORITY SAYS consist of Hanna Antonsson (vocals), Axel Engström (bass), Emil Berg (guitar), Jonathan Lennerbrant (guitar), Mathias Jonasson (drums & percussion) and Timo Krantz (Keyboards) – all in their early twenties. The band is already a household name in Germany, even though their first album (Under Streetlights, 2011) and first EP (Best Night Ever, 2012) was only released locally in Scandinavia, while their EP Between Love And Simple Friends has only been available in Germany since December 2013. Back in January 2012, THE MAJORITY SAYS went on a club tour through Germany that included performances at the Berlin Music Week and in Haldern, Bremen and Dortmund. In autumn 2013, they came back to tour Berlin, and in September they were the most celebrated surprise act at the Reeperbahn Festival in Hamburg. We'll hear more from them, much more, when they return to Germany in February 2014 for five exclusive tour dates with Crystal Antlers and Temples as part of Intro magazine's Introducing tour (see below for tour dates).
The EP Between Love And Simple Friends, which was enthusiastically received by music blogs and critics, is the perfect precursor for the upcoming album. THE MAJORITY SAYS impresses on the 4-track collection with a large range of sounds, atmospheres and ideas that have become proverbial for the Swedes. The EP was produced by Linda Oest and Otto Wellton, in collaboartion with the band themselves. The high bar was set in absolute agreement with THE MAJORITY SAYS: "Our producers only allow the genuine and authentic", Hanna explains, laughing. "Cheap tricks are not allowed!" But THE MAJORITY SAYS don't need them, because "it's not about technical perfection; it's the feeling that makes the songs perfect."
This is a feeling that all six band members have in common, even if each of them have their own, sometimes very different, musical preferences. What ties them together is the emotional level that allows the band to form a harmonious whole: "Our songs are about our desires, feelings and the lessons we've learned. We were just naive children when we started, and in some ways we still are." It's good when a band can stay true to the origins that have given them their independence. "Everything is so dependent on trends; it's always just about being cool. We try to make music that doesn't sound like it's from a specific time. We try to stay independent, which is why we continue to work with our little Swedish label. We want the best of both worlds: to tour around the world but also be able to do our own thing," said Jonathan in an interview with motor.de.
In 2008, THE MAJORITY SAYS were chosen as the best live band in Sweden, even though the sextet was actually formed in 2011. Back then, Hanna Antonsson and bassist Axel Engström joined the band to record their debut Under Streetlights, giving the formation its final, charismatic flair. But even before the album was released, THE MAJORITY SAYS were all the rage hen the Swedish broadcaster Viasat used their song 114 in a large-scale advertising campaign. Even the creators of the US series Pretty Little Liars and The Real L Word integrated their songs into a few selected scenes, and the fashion label Houghton NYC used THE MAJORITY SAYS hit Kings Of The Night in its spring collection. An unusual version of the One Direction/Ed Sheeran hit "Little Things", recorded by THE MAJORITY SAYS for the Lidl campaign in England, has already reached cult status.
Festival gigs, including the Norwegian Bergenfest 2012 and the legendary SXSW in Austin TX in 2013, have proven yet again that THE MAJORITY SAYS are an exceptional live band.
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